Art of Strategy: Sun Tzu, Michael Porter, and Beyond

In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.

Format: Paperback / softback
Length: 332 pages
Publication date: 09 August 2018
Publisher: Cambridge University Press

When it comes to strategy, the question of what constitutes victory has been a subject of debate for centuries, with Eastern and Western thinkers offering distinct perspectives. This difference in viewpoints can provide valuable insights. In his book "The Art of Strategy," Moon offers a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners, and general readers with an interest in strategy.

By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders. This requires a more efficient approach to strategy, one that takes into account the complex and interconnected nature of today's global landscape.

One of the key insights offered by Moon is that strategy should not be viewed as a one-size-fits-all approach. Instead, he advocates for a tailored approach that takes into account the specific context and challenges of each organization or situation. This requires a deep understanding of the underlying factors that drive competition and the ability to adapt and evolve as circumstances change.

Another important aspect of Moon's approach is his emphasis on the role of collaboration and partnership in achieving victory. He argues that successful strategies are not solely the result of individual efforts but are the outcome of collective efforts and collaboration among stakeholders. This requires building strong relationships and fostering a sense of shared purpose and values among those involved.

Moon also highlights the importance of risk management in strategy. He argues that successful strategies must be able to navigate the uncertainties and risks associated with the competitive landscape. This requires a proactive approach to risk management, including identifying potential risks and developing strategies to mitigate them.

In conclusion, "The Art of Strategy" provides a valuable and innovative perspective on strategy, one that aligns the perspectives of Sun Tzu and Michael Porter and emphasizes the importance of maximizing and optimizing overall value for all engaged stakeholders. By adopting a tailored approach, collaboration, and risk management, organizations can develop effective strategies that navigate the complex and interconnected global landscape.

Weight: 538g
Dimension: 225 x 168 x 16 (mm)
ISBN-13: 9781108455800