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Cause-Related Marketing: Case Studies From a Global Perspective
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| Management number | 201813346 | Release Date | 2025/10/08 | List Price | $37.21 | Model Number | 201813346 | ||
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Format: Paperback / softback
Length: 435 pages
Publication date: 29 March 2022
Publisher: Springer Nature Switzerland AG
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
Weight: 760g
Dimension: 155 x 235 x 27 (mm)
ISBN-13: 9783030654573
Edition number: 2021 ed.
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