Guide to Digital Innovation in the Cultural and Creative Industry

The digital age has transformed the cultural and creative industries, presenting new opportunities and challenges. The Guide to Digital Innovation in the Cultural and Creative Industry provides insights into how digital transformation affects existing industries and outlines emerging business opportunities. It equips professionals and beginners with the knowledge and tools needed to succeed in this rapidly evolving landscape, covering topics such as democratizing creation, online video streaming, AI, blockchain, VR/AR, and case studies.

Format: Hardback
Length: 232 pages
Publication date: 09 May 2024
Publisher: SAGE Publications Inc

The digital age has brought about transformative changes in the cultural and creative industries, presenting a significant challenge to stay abreast of the latest trends. To navigate this evolving landscape, the Guide to Digital Innovation in the Cultural and Creative Industry serves as an invaluable resource. This comprehensive guide not only provides a deep understanding of how digital transformation impacts established industries but also highlights emerging business opportunities. Whether you are an experienced professional or a newcomer, this book is a must-have that equips you with the knowledge and tools necessary to thrive in the rapidly evolving world of the cultural and creative industries.

Dive into the realm of democratizing creation, where digital tools break down barriers and empower creators of all levels. Explore the rise of innovative business models, such as online video streaming, ebook publishing, virtual museums, and more. Delve into cutting-edge technologies like AI, blockchain, VR/AR, and others, understanding how they reshape content production, distribution, and consumption.

Through real-world case studies, this guide showcases how digital innovation has transformed industries like media, entertainment, and art. From the digital subscriptions of the New York Times to music consumption in the Spotify era, these examples illustrate the profound impact of digital technologies on the cultural and creative landscape.

As you embark on your journey of digital innovation, the Guide to Digital Innovation in the Cultural and Creative Industry serves as your compass. It provides a roadmap for navigating the complexities of the digital world, enabling you to seize new opportunities and thrive in the ever-evolving cultural and creative industries. So, whether you are an artist, entrepreneur, or simply a passionate enthusiast, this guide is your key to unlocking the full potential of the digital age.

Weight: 472g
Dimension: 157 x 236 x 21 (mm)
ISBN-13: 9781071909980