Leadership and Digital Change: The Digitalization Paradox

Digitalization is a hot topic, as new technology changes business landscapes and younger digital and agile contestants outperform conventional companies. This book explains the strategy and practice of leading and controlling the people side of digital change in a dynamic world of uncertainty and social complexity, providing a map to navigate the volatile business landscape. It provides an historical frame of the evolution of digital technology, decodes its negative influence on customer satisfaction, discusses and explains the strategic and leadership consequences of different forms of digital change, and demonstrates how leading digital change can be put into practice.

Format: Paperback / softback
Length: 152 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

Digitalization is a hot topic as new technologies transform business landscapes, surpassing traditional companies. In this dynamic environment, understanding the intricacies and business logic behind this elusive phenomenon is crucial. This book delves into the strategy and practice of leading and controlling the human aspect of digital change in a complex and uncertain world. It explores the elusive nature of digitalization, shedding light on its transformative impact on organizations.

Digitalization drives behavioral change and requires a shift in mindset among senior executives. While the benefits of digital technology are apparent, realizing them is not as straightforward as it seems. This book serves as a guide, navigating the ever-changing business landscape where digital technology drives continuous change. It provides a historical perspective on the evolution of digital technology, uncovers its negative influence on customer satisfaction, discusses the strategic and leadership implications of different forms of digital change, and showcases practical examples of successful digital transformation.

Illustrative case studies and real-world examples are incorporated throughout the book, alongside models and frameworks, to enhance understanding and application of the concepts. This resource is invaluable for researchers, academics, and students in the fields of organizational studies, organizational change, technology and innovation management, and digitalization. By exploring the human dimension of digital change, this book offers valuable insights and practical strategies for organizations seeking to thrive in the digital age.

Dimension: 229 x 152 (mm)
ISBN-13: 9780367561772