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Market Research and Analysis: Methods, Design and Data
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| Management number | 201812852 | Release Date | 2025/10/08 | List Price | $33.91 | Model Number | 201812852 | ||
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| Category | |||||||||
Format: Hardback
Length: 250 pages
Publication date: 21 December 2024
Publisher: De Gruyter
A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges.
Weight: 375g
Dimension: 170 x 220 (mm)
ISBN-13: 9781501522888
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