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Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues

Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues

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Product details

Management number 201817070 Release Date 2025/10/08 List Price $64.51 Model Number 201817070
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 301 pages
Publication date: 29 October 2022
Publisher: Springer Nature Switzerland AG

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

Weight: 425g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030813314
Edition number: 1st ed. 2021

Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues

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