The Absolute Essentials of Entrepreneurship

The textbook "Entrepreneurship: Theory and Practice" is a concise and comprehensive guide to entrepreneurship and small business management, covering key theories and topics in a short and easy-to-read format. It is designed to save time for students and professionals alike.

Format: Paperback / softback
Length: 122 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

A comprehensive and concise textbook on entrepreneurship and small business management, designed to save time for students pursuing these fields. It covers essential theories and topics, providing a solid foundation for understanding the challenges and opportunities in entrepreneurship and small business management.

The textbook is organized into chapters, each covering a different aspect of entrepreneurship and small business management. It begins with an introduction to the field, discussing the importance of entrepreneurship and small businesses in today's economy.

Chapter 1 explores the concept of entrepreneurship, defining it as the process of creating and managing a new business. It covers the key characteristics of entrepreneurs, such as creativity, risk-taking, and perseverance. The chapter also discusses the importance of market research, business planning, and financial management in the success of a new business.

Chapter 2 covers the topic of small business management, focusing on the strategies and techniques used to manage and grow a small business. It discusses the importance of marketing, customer service, and financial management in small business success. The chapter also provides an overview of the legal and regulatory environment of small businesses.

Chapter 3 explores the role of innovation in entrepreneurship and small business management. It discusses the importance of creativity, adaptability, and continuous improvement in responding to changing market conditions and customer needs. The chapter also provides examples of successful innovative businesses and the strategies they used to achieve success.

Chapter 4 covers the topic of entrepreneurship in emerging markets, focusing on the challenges and opportunities presented by these markets. It discusses the importance of cultural understanding, local market knowledge, and network building in successful entrepreneurship in emerging markets.

Chapter 5 covers the topic of entrepreneurship in social entrepreneurship, focusing on the use of business principles to address social and environmental issues. It discusses the importance of sustainability, social responsibility, and ethical decision-making in entrepreneurship.

Chapter 6 covers the topic of entrepreneurship in the digital age, focusing on the opportunities and challenges presented by the internet and digital technologies. It discusses the importance of digital marketing, e-commerce, and social media in entrepreneurship and small business management.

Chapter 7 covers the topic of entrepreneurship in the healthcare industry, focusing on the opportunities and challenges presented by the healthcare sector. It discusses the importance of innovation, patient-centered care, and regulatory compliance in healthcare entrepreneurship.

Chapter 8 covers the topic of entrepreneurship in the education industry, focusing on the use of technology and innovation to improve education and learning. It discusses the importance of personalized learning, online education, and educational entrepreneurship.

Chapter 9 covers the topic of entrepreneurship in the hospitality industry, focusing on the use of customer service and innovation to create a unique and memorable guest experience. It discusses the importance of hospitality entrepreneurship, branding, and marketing.

Chapter 10 covers the topic of entrepreneurship in the nonprofit sector, focusing on the use of business principles to address social and environmental issues. It discusses the importance of mission-driven leadership, fundraising, and social impact measurement in nonprofit entrepreneurship.

Chapter 11 covers the topic of entrepreneurship in the government sector, focusing on the use of innovation and entrepreneurship to create public value and improve government services. It discusses the importance of public-private partnerships, policy development, and government entrepreneurship.

Chapter 12 covers the topic of entrepreneurship in the arts and culture industry, focusing on the use of creativity, innovation, and cultural understanding to create new businesses and cultural experiences. It discusses the importance of cultural entrepreneurship, creative industries, and cultural heritage preservation.

Chapter 13 covers the topic of entrepreneurship in the sports industry, focusing on the use of innovation, technology, and sports science to create new sports products and services. It discusses the importance of sports entrepreneurship, sports marketing, and sports innovation.

Chapter 14 covers the topic of entrepreneurship in the tourism industry, focusing on the use of innovation, customer service, and sustainable practices to create unique and memorable travel experiences. It discusses the importance of tourism entrepreneurship, destination management, and sustainable tourism.

Chapter 15 covers the topic of entrepreneurship in the retail industry, focusing on the use of innovation, customer experience, and marketing to create successful retail businesses. It discusses the importance of retail entrepreneurship, e-commerce, and customer-centric marketing.

Chapter 16 covers the topic of entrepreneurship in the technology industry, focusing on the use of technology and innovation to create new businesses and disrupt existing industries. It discusses the importance of technology entrepreneurship, digital marketing, and technological innovation.

Chapter 17 covers the topic of entrepreneurship in the healthcare industry, focusing on the use of technology and innovation to improve healthcare services and outcomes. It discusses the importance of healthcare entrepreneurship, telemedicine, and medical device innovation.

Chapter 18 covers the topic of entrepreneurship in the education industry, focusing on the use of technology and innovation to improve education and learning. It discusses the importance of education entrepreneurship, online education, and educational technology.

Chapter 19 covers the topic of entrepreneurship in the hospitality industry, focusing on the use of technology and innovation to create a unique and memorable guest experience. It discusses the importance of hospitality entrepreneurship, digital marketing, and hospitality technology.

Chapter 20 covers the topic of entrepreneurship in the nonprofit sector, focusing on the use of technology and innovation to address social and environmental issues. It discusses the importance of nonprofit entrepreneurship, social media, and crowdfunding.
A comprehensive and concise textbook on entrepreneurship and small business management, designed to save time for students pursuing these fields. It covers essential theories and topics, providing a solid foundation for understanding the challenges and opportunities in entrepreneurship and small business management.

The textbook is organized into chapters, each covering a different aspect of entrepreneurship and small business management. It begins with an introduction to the field, discussing the importance of entrepreneurship and small businesses in today's economy.

Chapter 1 explores the concept of entrepreneurship, defining it as the process of creating and managing a new business. It covers the key characteristics of entrepreneurs, such as creativity, risk-taking, and perseverance. The chapter also discusses the importance of market research, business planning, and financial management in the success of a new business.

Chapter 2 covers the topic of small business management, focusing on the strategies and techniques used to manage and grow a small business. It discusses the importance of marketing, customer service, and financial management in small business success. The chapter also provides an overview of the legal and regulatory environment of small businesses.

Chapter 3 explores the role of innovation in entrepreneurship and small business management. It discusses the importance of creativity, adaptability, and continuous improvement in responding to changing market conditions and customer needs. The chapter also provides examples of successful innovative businesses and the strategies they used to achieve success.

Chapter 4 covers the topic of entrepreneurship in emerging markets, focusing on the challenges and opportunities presented by these markets. It discusses the importance of cultural understanding, local market knowledge, and network building in successful entrepreneurship in emerging markets.

Chapter 5 covers the topic of entrepreneurship in social entrepreneurship, focusing on the use of business principles. It discusses the importance of sustainability, social responsibility, and ethical decision-making in entrepreneurship.

Chapter 6 covers the topic of entrepreneurship in the digital age, focusing on the opportunities and challenges presented by the internet and digital technologies. It discusses the importance of digital marketing, e-commerce, and social media in entrepreneurship and small business management.

Chapter 7 covers the topic of entrepreneurship in the healthcare industry, focusing on the opportunities and challenges presented by the healthcare sector. It discusses the importance of innovation, patient-centered care, and regulatory compliance in healthcare entrepreneurship.

Chapter 8 covers the topic of entrepreneurship in the education industry, focusing on the use of technology and innovation to improve education and learning. It discusses the importance of personalized learning, online education, and educational entrepreneurship.

Chapter 9 covers the topic of entrepreneurship in the hospitality industry, focusing on the use of customer service and innovation to create a unique and memorable guest experience. It discusses the importance of hospitality entrepreneurship, branding, and marketing.

Chapter 10 covers the topic of entrepreneurship in the nonprofit sector, focusing on the use of business principles. It discusses the importance of mission-driven leadership, fundraising, and social impact measurement in nonprofit entrepreneurship.

Chapter 11 covers the topic of entrepreneurship in the government sector, focusing on the use of innovation and entrepreneurship to create public value and improve government services. It discusses the importance of public-private partnerships, policy development, and government entrepreneurship.

Chapter 12 covers the topic of entrepreneurship in the arts and culture industry, focusing on the use of creativity, innovation, and cultural understanding to create new businesses and cultural experiences. It discusses the importance of cultural entrepreneurship, creative industries, and cultural heritage preservation.

Chapter 13 covers the topic of entrepreneurship in the sports industry, focusing on the use of innovation, technology, and sports science to create new sports products and services. It discusses the importance of sports entrepreneurship, sports marketing, and sports innovation.

Chapter 14 covers the topic of entrepreneurship in the tourism industry, focusing on the use of innovation, customer service, and sustainable practices to create unique and memorable travel experiences. It discusses the importance of tourism entrepreneurship, destination management, and sustainable tourism.

Chapter 15 covers the topic of entrepreneurship in the retail industry, focusing on the use of innovation, customer experience, and marketing to create successful retail businesses. It discusses the importance of retail entrepreneurship, e-commerce, and customer-centric marketing.

Chapter 16 covers the topic of entrepreneurship in the technology industry, focusing on the use of technology and innovation to create new businesses and disrupt existing industries. It discusses the importance of technology entrepreneurship, digital marketing, and technological innovation.

Chapter 17 covers the topic of entrepreneurship in the healthcare industry, focusing on the use of technology and innovation to improve healthcare services and outcomes. It discusses the importance of healthcare entrepreneurship, telemedicine, and medical innovation.

Chapter 18 covers the topic of entrepreneurship in the education industry, focusing on the use of technology and innovation to improve education and learning. It discusses the importance of education entrepreneurship, online education, and educational technology.

Chapter 19 covers the topic of entrepreneurship in the hospitality industry, focusing on the use of technology and innovation to create a unique and memorable guest experience. It discusses the importance of hospitality entrepreneurship, digital marketing, and hospitality technology.

Chapter 20 covers the topic of entrepreneurship in the nonprofit sector, focusing on the use of technology and innovation to address social and environmental issues. It discusses the importance of nonprofit entrepreneurship, social media, and crowdfunding.

Weight: 230g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367505813