Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

The Universal Principles of Branding is a comprehensive reference that pairs clear explanations of 100 concepts with visual examples of their application in practice. It covers diverse principles such as authenticity, social responsibility, world building, gatekeepers, rituals, and routine, and is designed for designers, architects, engineers, students, and anyone interested in expanding their design knowledge.

Format: Hardback
Length: 216 pages
Publication date: 09 November 2023
Publisher: Quarto Publishing Group USA Inc

The Rockport Universal Principles of Branding is a comprehensive guide that presents 100 essential concepts, theories, and guidelines for defining, building, and delivering brands in today's world. This richly illustrated and user-friendly reference book offers clear one-page explanations of each principle, accompanied by visual examples showcasing its practical application on the facing page. By delving into these concepts and examples, readers can gain valuable insights and skills to make more informed and effective branding decisions.

The featured principles in this book are diverse and cover a wide range of areas, including authenticity, social responsibility, world building, gatekeepers, rituals and routines. Each principle is presented in a two-page format, with the left-hand page providing a concise definition, a comprehensive description, examples of its use, and guidelines for implementation. Sidenotes appear to the right of the text, offering elaborations and references for further exploration. The right-hand page features visual examples and related graphics to enhance a deeper understanding of the principle.

The Rockport Universal series is renowned for its comprehensive and authoritative content, providing valuable information and inspiring visual examples across multidisciplinary subjects for designers, architects, engineers, students, and anyone interested in expanding and enriching their design knowledge. Whether you are a seasoned professional or a design enthusiast, this book is a valuable resource that will help you navigate the complex world of branding and create brands that resonate with your target audience.

Weight: 1010g
Dimension: 222 x 262 x 21 (mm)
ISBN-13: 9780760378205